How to correctly price your tickets for a cash sale:

  First you need to determine the "fair Market value" of the tickets. This could be above or below the face value of the ticket depending on the amount of tickets available and the demand in the market. You will need to check with the event ticket box office and other places where tickets are available. If the event is sold out at the box office then the aftermarket value should be above the face value amount. Most online ticket sites charge you a fee of some kind when buying or selling tickets. This is true whether you are buying them from a box office vendor like Ticketmaster or other online ticket sites. This needs to be taken into account when determining the total cost of the ticket.

If the market (regardless of face value) is selling comparable tickets for around $100 each, there can be fees up to $10 or 10% per ticket being charged to the buyer. This brings the total price of the ticket is $110 plus any shipping or electronic home printed ticket fees. This pushes the total price of the ticket to $110 plus. The cash value of the ticket is now worth no more than $110 or so.

Also remember people that are trying to sell their tickets on a online ticket site for $100 each can be charged a flat fee or up to 15% of the posted selling price. This sets your cash value to at least $85 and up. You have now determined the boundaries of the lowest price of $85 and the highest price of $110. This is where everyone wins. You can sell the ticket for more than the $85 that you would have received if you had posted the tickets on a online ticket site and less than $110 which allows the buyer to save money buying the tickets from you.