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Two variables that factor into your pricing strategy are your seats location versus the price of other seats in similar locations. The closer to the field, generally the higher the price will be. The closer to home, generally the higher the price will be. Another factor that fits into the price is who is your competition for both price and location. The closer you are to the playing field, the bigger the range of prices you can charge. If your price is less than someone who if further back from the field than you, you will increase the chances that your tickets will be purchased first. Once you have numbers for your tickets during the regular season, you can use them to apply to your pricing for playoff tickets.
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