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There are many ways to market your tickets. Season Tickets for a upper caliber team and seat location play a large factor in the "marketability" of your tickets. If your team has a season ticket waiting list, that too will enhance the market value of your tickets.
Friends, Family, and Coworkers are 3 groups of people who might be interested in using your season tickets. Most of the time, your family will use your tickets without any income derived from that use of the tickets. Depending upon who your friends are, the income derived will range from zero to cost upto below "fair market value". There are some fairly important pieces of information that a season ticket holder must know. One of the most important is what is "Fair Market Value" for your tickets for each individual game? "Fair Market Value" is defined as "the price, as of a commodity or service, at which both buyers and sellers agree to do business". There are many factors that determine what is the Fair Market Value of a ticket. Key factors in determing Fair Market Value are: 1. Your teams location. 2. Your teams Season Ticket Holder base. 3. Your teams record. 4. Your teams promotional schedule. 5. Your teams opponent.
Team Location:
The location of your team is a very large factor involving the market for your tickets. Teams located in larger population bases will have a better chance of more people attending their games when compared to those markets Season Ticket Holder base: How many Season Ticket Holders a team has effects your ability to market your tickets. The larger your teams Season Ticket Holder base, the more competition you might face in selling your tickets. But those teams with large Season Ticket Holder bases also are in large population bases, so you will have that much more of a market of potential buyers to market your season tickets to. Your Teams Record: The better the team is playing, the larger the market of buyers. Promotional Schedule: What the team is giving away plays into the market for your tickets. Your Teams Opponent The opponent can be a very large factor regarding the potential market for your tickets.
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